In the leadup to the 125th year since its founding, Drexel University turned to crowdfunding as a way to re-engage and energize students, parents, friends, faculty, staff—and especially alumni. For a custom crowdfunding platform that would get the job done, it turned to KDG.
The #Drexel24 Day of Giving campaign attracted so much attention that it briefly trended on Twitter during the day of the campaign.
Participation from alumni, students, faculty, staff, and friends exceeded the original goal for number of donors by nearly 5 to 1.
The mobile-optimized platform allowed mobile users to give in under 60 seconds.
KDG and Drexel developed a custom spy-themed campaign that kept onlookers refreshing the site all day long.
Custom generated spy badges and referral links kept participants tweeting, liking, and sharing all day.
Supported by the Google Cloud, #Drexel24 handled ultra-high server demand with ease.
The campaign theme focused on finding the beloved school mascot, Mario the Dragon, who was missing and needed the support of special agents (donors) to help find him. As gifts were made, the site revealed clues about Mario’s disappearance. Fortunately for Mario, donor generosity exceeded expectations and he was found early in the day. Check out the key features that made the campaign a huge success.
Drexel University’s #Drexel24 Day of Giving campaign launched on May 10, 2016, breaking the record for most gifts given to Drexel in 24 hours with 2,887 gifts totaling $713,000. The gamified campaign platform featured a spy-themed skin and real-time Google API widgets to display donor statistics.
KDG was on call 24/7 during the campaign, monitoring site performance and ensuring that the campaign platform ran smoothly throughout the day. KDG’s powerful remote capabilities permitted them to build and support the campaign without setting foot on campus.